• Table of Contents

Design Thinking

• HBS – What is Design Thinking & Why is it Important?
• HBR – Why Design Thinking Works
• Interaction Design Foundation – Design Thinking (DT)

Focus Groups

• Institute of Education Sciences – Guidelines for Interviews and Focus Groups
• University of Mississippi – Guidelines for Conducting a Focus Group

Personas

• Interaction Design Foundation – Personas - A Simple Introduction

Product and Customer Validation

• HBR – Validating Product-Market Fit in the Real World

Usability Testing

• Interaction Design Foundation – What is Usability Testing?
• Nielsen Norman Group – Usability (User) Testing 101
• Yale University – Usability & Web Accessibility: 5 Steps to Usability Testing